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NEWS SHORT:
Cigarettes Leading Cause of NYC Fatal Fires
Smoking was the leading cause of fatal fires in New York City, according to FDNY statistics. Seventeen people died from fires started by cigarettes in fiscal year 2006 - tied for first place with electrical fires caused by extension cords.
Philip Morris begins to advertise Uno Virginia Slims in April

This time Philip Morris offers adult consumers two fine compact packs of unusual shape which have never been on the market before.

Philip Morris USA to Introduce Marlboro Snus
Philip Morris USA announced today that the company is introducing into test market Marlboro Snus, a tobacco pouch product that is neither cigarettes nor spit tobacco like dip or chew. Unlike traditional spit tobacco, Marlboro Snus pouches were designed especially for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.
Censored Again! Cigarettes to Effect Movie Ratings
In a world where most lack any accountability and our youth remain as impressionable as a soaked sponge, the MPAA took it upon themselves to help shield moviegoers eyes to smoking.
Cigarette law will focus on fire safety

Starting next year, cigarettes sold in Illinois must be manufactured in a way that makes them more likely to go out if a smoker stops puffing on them. Supporters of the new state law that will require retailers to sell self-extinguishing cigarettes say the thinking behind it is simple: Unattended cigarettes that can put themselves out are less likely to cause fires, so lives will be saved.

R.J. Reynolds Launches New Flavored Cigarettes, Circumventing Settlement With State Attorneys Genera
In October 2006, the R.J. Reynolds Tobacco Company entered into a settlement with state attorneys general to stop marketing candy, fruit and alcohol-flavored cigarettes. The states had asserted that RJRs marketing of flavored cigarettes violated the 1998 state tobacco settlements prohibition on targeting youth.
Tobacco lobby: Cigarette tax would hurt business
Doyle spokesman defends proposed $1.25 per pack hike. MADISON — Big Tobacco has its eyes on Wisconsins anti-smoking legislation, with some companies actively lobbying against the bills $1.25 a pack increase on the cigarette excise tax.
Coffee and Cigarettes May Reduce Risk of Parkinsons Disease
A new medical report is causing shockwaves throughout the world: smoking cigarettes and drinking coffee may protect people from Parkinsons disease, according to a medical study in a recent issue of Archives of Neurology.
Philip Morris Profit Rises 29% on Emerging Markets
Philip Morris International Inc., spun off last month by Altria Group Inc., posted first-quarter profit that rose faster than analysts estimated after new varieties of Marlboro cigarettes and acquisitions spurred sales in Indonesia, Pakistan and Mexico.

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Philip Morris begins to advertise Uno Virginia Slims in April

Moscow, March,21 – Advertising agency Leo Burnett Moscow developed communicational strategy for new black and white collection of Uno Virginia Slims cigarettes, presented on the Russian market by Philip Morris Sales & marketing. Collection was stated in the beginning of this spring. This time Philip Morris Sales&Marketing offers adult consumers two fine compact packs of unusual shape which have never been on the Russian market before.

Marketing salt of collection is the same strength taste as in the white pack as in the black pack. Pack’s color always reflected the difference in cigarettes’ taste, but new collection from Philip Morris Sales&Marketing won’t limit adult smokers in their willing of experiment. That means that packs will take their good place among elegant women accessories. From here and design of Uno Virginia Slims – noble, strict, without any surfeits, genuine cigarette haute couture.

Considering that Russia is the market number one of sales volume for Philip Morris International, and the fact that this product is launched here for the first time, was decided to develop launching and communicational strategies in Leo Burnett office in Moscow.

Firstly, Leo Burnett had to answer the question “Whether adult target audience of this brand is enough of product’s appearance effect or it needs extra levers of impact? ” Was decided that spoiled capital public won’t wonder glitzy things. That’s why was tried to use psychological method.

As a result, agency and Philip Morris Sales&Marketing developed step-by-step strategy of new cigarettes launching within the bounds of existing channels taking into account in site trendsetters and its operating principles. Besides it, more wide advertising campaign is awaiting than billboards in the point of sales and information in the press.

Communicational campaign starts in April, 2007

 

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