Philip Morris USA to Introduce Marlboro Snus
(WebWire) 6/10/2007 1:19:37 PM
Philip Morris USA announced today that the company is introducing into test market Marlboro Snus, a tobacco pouch product that is neither cigarettes nor spit tobacco like dip or chew. Unlike traditional spit tobacco, Marlboro Snus pouches were designed especially for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.
Marlboro Snus builds on the brand equity of the best selling cigarette brand in the U.S. and comes in four varieties - Rich, Mild, Mint and Spice. Marlboro Snus utilizes a unique flavor strip and dried tobacco which makes it flavorful and spit-free.
"Consumer research shows that some adult smokers are interested in smokeless tobacco alternatives to cigarettes," said John R. Nelson, president, operations and technology, Philip Morris USA. "Marlboro Snus is a smokeless tobacco product that we believe smokers like. It is our hope that adult smokers interested in a smokeless tobacco alternative to cigarettes will switch to Marlboro Snus."
Philip Morris USA will introduce Marlboro Snus in the Dallas/Fort Worth area in August to understand adult smoker acceptance of this new product.
"This new product from Marlboro represents a proposition that embraces the flavor heritage of Marlboro cigarettes and connects it to a new and unique product offering. Marlboro Snus delivers the taste and quality that adult smokers expect from Marlboro in no-spit tobacco pouches," said Nelson.
Marlboro Snus is part of Philip Morris USAs continuing efforts to make progress against its growth strategy. Philip Morris USAs growth strategy aims to add to the mix of products it offers starting with those tobacco or tobacco-related products that are adjacent and similar to its existing business, igarettes.